Client: Tata Global Beverages / Tetley Tea Folk
My Role: Design, concept creation
The Brief: Tetley Tea Folk represent the brand and we use them to generate regular social posts. They are used to illustrate moments in which tea plays an important role. Tetley has a huge following on social media platforms and assets are required to keep the audience engaged.
The Result: I know produce more GIFs and Videos than still images, as these prove to provide a more effective engagement rate. Within one year of working on Tetley's Social posts I helped them go from 9 to 2 of the Top 50 Social FMCG brands of 2015.